Netflix has announced their largest multi-year deal for original content with DreamWorks Animation’s. With this new deal, DreamWorks Animation’s characters will be introduced into the television market as a branded collection of shows, according to the press release. Netflix users in the U.S., Canada, Latin America and Europe will have exclusive access to new original television series.
According to the press release:
The groundbreaking deal, which encompasses over 300 hours of new programming, is a cornerstone of a major initiative by DreamWorks Animation to greatly expand its television production and distribution worldwide. The new shows will be inspired by characters from DreamWorks Animation’s hit franchises and upcoming feature films as well as the vast Classic Media library, which DreamWorks acquired in 2012 and includes some of the most popular animated characters in history.
With the first series expected to begin airing in 2014, Netflix will premiere these new DreamWorks Animation shows in all the territories in which it operates.
“DreamWorks Animation is a valued partner in our global efforts to provide families the most engaging stories delivered however, whenever and wherever they want,” said Netflix Chief Content Officer Ted Sarandos. “This deal represents a major expansion of what’s already a phenomenal relationship, allowing us to bring beloved DreamWorks characters to the 40 countries where Netflix operates and setting the stage for us to innovate together as we expand into new markets.”
“This is an unprecedented commitment to original content in the internet television space,” said DreamWorks Animation Chief Executive Officer Jeffrey Katzenberg. “Netflix is a visionary company that continues to redefine the way audiences watch television and it is a thrill to add to their growing momentum.”