Apple’s Latest iPhones Could Be the Most Disappointing in the Company’s History

Apparently selling 9 million iPhones in three days counts for nothing! Another Apple critic at it. Again.

[quote cite=”Sam Mattera” url=”http://www.fool.com/investing/general/2013/10/13/apples-latest-iphones-could-be-the-most-disappoint.aspx”]But the problems with its newest iPhones do highlight the weaknesses in Apple’s strategy. Without a low-cost iPhone, Apple is still unable to compete with Samsung and other handset makers that use Google’s Android in emerging markets. At the same time, if Apple is going to continue to control a large of chunk of developed economies, including the US, consumers need to believe its products are superior — stability issues certainly don’t help.[/quote]

Here is Tim Cook’s answer to Sam Mattera’s report:

[quote cite=”Tim Cook” url=”http://www.businessweek.com/articles/2013-09-19/cook-ive-and-federighi-on-the-new-iphone-and-apples-once-and-future-strategy#r=hp-ls”]There’s always a large junk part of the market. We’re not in the junk business. There’s a segment of the market that really wants a product that does a lot for them, and I want to compete like crazy for those customers. I’m not going to lose sleep over that other market, because it’s just not who we are. Fortunately, both of these markets are so big, and there’s so many people that care and want a great experience from their phone or their tablet, that Apple can have a really good business.

We never had an objective to sell a low-cost phone. Our primary objective is to sell a great phone and provide a great experience, and we figured out a way to do it at a lower cost.[/quote]