Samsung launches REX series of ‘smart’ feature phones
The Indian Express is reporting that Samsung is set to launch a new series of feature phones with limited smartphone capabilities.
The REX ‘smart’ feature phones are developed in India and will be priced between Rs 4,280 and Rs 6,490, according to the report. Samsung has launched four models in the series: REX 60, 70, 80 and 90 with the phones running on the Java platform.
“This new series of phones has been developed in India, for Indian consumers,” Samsung Mobile Vice President Asim Warsi said. “We look at this series as a way to broaden our appeal. These are targeted at young consumers.”
Samsung is now the number one mobile phone vendor in the world, overtaking Nokia in the process.
According to the report:
[quote] With the REX series, Samsung is taking on Nokia’s Asha series of feature phones. REX phones are dual SIM and let you change SIM cards while the phone is on. They run Samsung’s TouchWiz user interface and two of these phones support WiFi,”
The company said these phones come with many pre loaded apps such as ChatOn, Facebook, Gtalk, Twitter, etc. None of these phones have 3G connectivity.[/quote]
Source: The Indian Express
