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Chris Wong guy could be excused for thinking that his iPhone 5s is IP67 compliant – water and dust resistant The video above shows Wong’s unbridled joy of finding his iPhone using a metal detector a week after losing it and discovering that it still works.  Chris Wong: Great story.Read More

Posted On February 22, 2014By Storm WilliamsIn Apple News

Concept: iOS 8 – Mission Control

Check out this stunning iOS 8 Mission control concept by designer Bill Labus. “I find double-clicking the home button to be irritating- there’s a noticeable delay between the second click and the multitasking view appearing, and in my haste I often accidentally triple-click the home button, forcing me to wait while the OS bounces into, and back out of, multitasking,”  Bill Labus  writes on Dribbble. “Control Center’s bottom edge gesture is far faster and easier to perform, however as I said I do use Control Center frequently as well, so I wouldn’t necessarily want toRead More

Posted On February 14, 2014By Storm WilliamsIn Apple News

Time: Apple Innovation Is Fine

If you are looking for more pageviews, a sure-fire way of getting it is to write an – “Apple is doom article.” Hence, it refreshing to see Ben Taylor of Time Tech adding some reality to the pessimism that has engulfed Apple lately. Here are a few key highlights from Ben Taylor’s piece: 1. Performance The Criticism The iPhone is underpowered. While Samsung reinvents the stat sheet with each new phone, Apple makes routine updates a year later. It just can’t compete on specs anymore. The Reality In recent years, Apple has done some of itsRead More

Posted On February 6, 2014By Storm WilliamsIn Apple News

Uh oh – Woz Wants Apple To Make An Android Smartphone

In an interview with Wired Apple co-founder Steve Wozniak suggests that Apple release an Android handset. Seriously! I’m a big fan of Woz his huge contribution to the world. However, this latest comment is definitely a “head-scratcher. “There’s nothing that would keep Apple out of the Android market as a secondary phone market,” Wozniak told Wire. “We could compete very well. People like the precious looks of stylings and manufacturing that we do in our product compared to the other Android offerings. We could play in two arenas at theRead More

Posted On December 14, 2013By Storm WilliamsIn Apple News, Featured

Will Apple Be Crushed If Smartphone Subsidies Go Away?

Motley Fool’s Sam Mattera has come up with another “click bait” classic. According to Mattera, Apple will be crushed if smartphone subsidies go away. Here are the key points Sam Mattera use to support his theory: The iPhone doesn’t sell like a premium product – As a company, Apple positions itself to sell premium products at premium prices, pocketing a healthy margin in the process. The iPhone is no exception — at $649, it’s an expensive smartphone, and it earns Apple billions (by some estimates, about two-thirds of Apple’s profits). But the iPhone isRead More
Current Apple engineer Mark Zimmer discuss the iPhone and its effect on his blog – Relativistic Observer. Zimmer describes the iPhone as the reason that social media became an enabler for the changes. Mark Zimmer: Yes, this is one of the biggest vehicles for change because it raised the bar on handheld social media, on internet in your pocket, and on the spread of digital photography. The ability to make a difference was propagated with the iPhone and the devices that copied it. Did Steve Jobs know he was starting this kind ofRead More
iphone 5s

Posted On December 6, 2013By Storm WilliamsIn Apple News, Featured

Horace Dediu: Apple Success All About Customer Loyalty

According to a new report from ABC news, Apple will commence using their latest iBeacon technology to guide uses around their 254 U.S stores from today. iBeacon will send shoppers messages about the products, events and other information depending on your position inside the store. To take advantage of iBeacon feature, shopper will need to have Bluetooth enabled on their phone and download the Apple Store app. Users will then have to agree to let Apple track their location and to receive notifications while in the store, the report said.Read More
Jony Ive
Steve Jobs On The iPod-Plus-Phone: “Honestly, We Can Do Better, Guys” Here are a few quotes from Leander Kahney’s book Jony Ive: The Genius Behind Apple’s Greatest Products. A very insightful book which highlights Apple still has at least one genius at the company after Steve Jobs past away. Leander Kahney on the development of the iPhone: After six months of effort, Fadell’s team produced a prototype iPod-plus-phone that worked, more or less. The iPod’s click wheel was used as a dialer, selecting numbers one at a time like an oldRead More
Business Insider has shared more tidbits on Fred Vogelstein’s new book –  Dogfight: How Apple And Google Went To War And Started a Revolution. According to excerpts from the book, Steve Jobs referred to Andy Rubin – Android founder, as a “big, arrogant f**k.” Fred Vogelstein writes that Rubin was mesmerized by what he saw during Apple’s original iPhone keynote. Fred Vogelstein (via BusinessInsider) : He was in a cab in Las Vegas, watching a webcast of the presentation. He made the driver pull over so he could see the whole thing. HeRead More
According to a new report from Bloomberg, Apple is working on new iPhone designs including bigger screens (4.7 and 5.5 inches) with curved glass and enhanced sensors that can detect different levels of pressure. This information was obtained from people familiar with the plans, the report said. The report indicates that Apple will launch two new models of iPhones in 2Q2014 featuring a larger display with glass that curves downward at the edges. This suggest that the whole body of the phone will not be curved in the same way as the GalaxyRead More

Posted On November 7, 2013By Storm WilliamsIn Apple News, Featured

Forbes: Apple Is The Most Valuable Brand In The World

Forbes: Apple Is The Most Valuable Brand In The World Forbes has ranked Apple Inc. as the most valuable brand in the world in their latest survey. Apple has seen off the likes of Microsoft (2), Coca Cola (3) IBM (4) and Google (5) to win the prestigious prize. Samsung was 9th on the list. Apple has been the most valuable brand the past three times Forbes has valued the world’s top brands, according to the report. Forbes describes their methodology of the study as follows: The most valuable brands areRead More