Fred Vogelstein Tag

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In his new book – Dogfight: How Apple and Google Went to War and Started a Revolution, Fred Vogelstein describes how Steve Jobs was oblivious to the danger Google’s Android poses to the iPhone in the beginning. The way Jobs was handling Google should have made everyone at Apple feel better about the tension between the two companies. Instead, it made many of them feel worse. A handful of executives and engineers had been warning Jobs about Google’s ambitions with Android for two years, and they still believed Jobs was underestimating Google’s resolve. Why had theRead More
Here are tidbits from Fred Vogelstein’s superb book – Dogfight: How Apple and Google Went to War and Started a Revolution. These tidbits were taken from the chapter – “I Though We Were Friends,” which provides an in-depth account of how Apple’s former CEO Steve Jobs felt about Android in it’s early days. According to Vogelstein, the two companies were closely intertwined in the early days with few envisioning the strained relationship that exists today. Fred Vogelstein: Jobs had a convincing list of reasons to believe Google’s explanations [of Android]. The two companies’Read More
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The Apple vs Samsung re-trial is in full swing with Apple’s attorney demanding an additional $380 million in damages from Samsung. This is in addition to the $600 million Samsung already has to pay after being found guilty of infringing the Cuperitio-based company patents last year. On the other hand, Samsung’s legal team believes the company only owes $52 million, despite admitting for the first time that they did infringe some of Apple’s patents. According to a report from CNET, Apple’s head of marketing, Phil Schiller, told the court last that Apple riskedRead More
Business Insider has shared more tidbits on Fred Vogelstein’s new book –  Dogfight: How Apple And Google Went To War And Started a Revolution. According to excerpts from the book, Steve Jobs referred to Andy Rubin – Android founder, as a “big, arrogant f**k.” Fred Vogelstein writes that Rubin was mesmerized by what he saw during Apple’s original iPhone keynote. Fred Vogelstein (via BusinessInsider) : He was in a cab in Las Vegas, watching a webcast of the presentation. He made the driver pull over so he could see the whole thing. HeRead More
This is the most fascinating tale of how the first iPhone came about many of you will ever read. This story Fred Vogelstein provides us with an extraordinary amount of information as to what took place behind the scene. You will learn about how one company bet everything to change the world once again. I do know how it will be for you, but I was moved emotionally about what I read. Here are several excerpts from the article that stood out for me: Putting the Company’s future on the line: The iPhoneRead More