Mobidia Technology, Inc.and Informa, have collaborated to produce an update to their white paper series, “Understanding Today’s Smartphone Users.” The new research offers new insights into LTE usage in leading LTE markets of the U.S., Canada, Germany, Korea, Japan, and the United Kingdom.
The research lasted for 8 months – August 2012 to April 2013 and covered markets that have more than 90 percent of the current LTE subscribers.
According to the report:
The analysis indicates a positive impact for the more than 100 mobile operators that have deployed LTE. LTE subscribers are shown to be using more data and buying larger volume-limited data plans. The data also reveal the reliance of Wi-Fi networks by smartphone subscribers, especially those using heavy data-consuming applications such as video. This could represent both a threat and an opportunity for the mobile operators.
Key highlights the analysis include:
“We are excited to make this set of LTE usage data and white paper available to the industry,” said Chris Hill, vice president of marketing at Mobidia. “Our data sets are the most comprehensive global view of LTE usage trends, generated by actual users, available today. While our latest white paper provides a compelling set of insights, it represents only a fraction of the data that is available for planning, benchmarking, and strategic decision making.”