According to Reuters, Google is planning to launch a new version of their popular Nexus 7 tablet this July, according to two sources.
Google Inc will launch a new version of its Nexus 7 tablet powered by Qualcomm Inc’s Snapdragon processor around July, two sources told Reuters, as the software giant pushes deeper into the cut-price mobile hardware market, Clare Jim reports for Reuters. “Google is aiming to ship as many as eight million of the Asustek-made tablets in the second half of the year, throwing down the gauntlet to other low-end tablets such as Amazon.com Inc’s Kindle Fire and Apple Inc’s iPad mini.”
The new Nexus 7 is set to feature a higher screen resolution, thinner bezel design and adopt Qualcomm’s chip in place of Nvidia Corp’s Tegra 3, according to the report.
In terms of price, Google is hoping to use revenues from ads to price the new tablet aggressively.
“Google, which gets almost all of its revenue from online advertising, wants the aggressively priced Nexus tablets to be a hit as more Nexus users would mean more exposure for Google’s ads,” Clare Jim explains. “Google may choose to sell the new gadget for $199, the same as the first generation rolled out last June, while the old model may be discounted, one of the sources said. Alternatively, the new tablet could be priced more competitively at $149.”