NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report indicates that Tablet PC shipment is likely to top more that 240 million units in worldwide in 2013. What’s even more astounding than this number is that approximately 207million notebook PCs are expected to be shipped in the same period.
This report bodes well with Apple’s Chief Executive Office – Tim Cook’s prediction that the Tablet market will be larger than the PC market in the future. According to the report Apple’s iPad is going to be the big winner.
“The tablet market has been led by Apple’s 9.7” iPad, but in 2013 a new class of small tablets will take over the market. Tablet PCs with 7-8” screen sizes are expected to account for 45%, or 108 million units of the market in 2013, overtaking the 9.7” size which will account for 17% share or about 41 million units,” according to the report.
The report also shows that, “Notebook PC shipments have been slowed by declining demand worldwide, reaching even emerging markets where low penetration rates could have stimulated demand. However, increasing tablet PC adoption is stymieing notebook PC growth. The second half of 2013 may provide a respite as new processors aim to bring more tablet PC-like features, such as instant on, all-day battery life, and sleek form factors, to notebook PCs.”
“The tablet PC market saw increasing investments in North America in the second half of 2012, from major brands that tested not only new screen sizes and price points, but also unconventional business models to support their efforts. The subsequent increase in shipments and demand underscored the benefits of segmentation in the market as it drove rapid market expansion,” said Richard Shim, senior analyst with NPD DisplaySearch. “In 2013, further investments are expected worldwide, stoking demand to the point that tablet PC shipments will exceed those of notebook PCs.”
Source: NPD DisplaySearch Reports
