Google has announced that they are ending support for the old version of Analytics and moving fully to the new version. One of the major new feature is Real-Time data analysis. This gives websites owners the ability to immediately see the impact that online campaigns, TV ads, or mentions at a live event can have on engagement with your website.
The release document states:
After a year of supporting both the old and new versions of Analytics, we are now fully transitioning and leaving the old version behind. This means that as of tomorrow we’ll be removing the link to the previous version which sits at the bottom of Google Analytics pages and all your analysis will take place in the new version.
It’s been a long journey to this point, and we hope you’ll find value in all of the features that the new version of Google Analytics offers. And our help center is a great resource to be sure you’re getting the most out of these new features and reports. The new version has been completely rebuilt on a more powerful platform that lets us move faster and develop more amazing features including these recent launchesReal-Time shows you what’s happening on your site as it happens. Immediately see the impact that online campaigns, TV ads, or mentions at a live event can have on engagement with your website.
Multi-Channel Funnels provides insight on the full path to conversion over a 30 day period. The variety of marketing channels used to find your website, and not simply the last click, so you can make better decisions on your marketing investments.
Social Reports help you measure the impact of your social marketing initiatives and evaluate the effect social media has on the metrics which matter to your business.
Mobile Reports show how visitors from mobile devices and AdWords mobile campaigns engage with your website. See how many pages they visit, how much time they spend, as well as conversion and ecommerce insights to help you optimize your mobile strategies.
Content Experiments enables you to show different versions of a page to different visitors, then using a new advanced statistical engine measures the results of each to determine which is the most effective version.
Image Credit: Google