In a press release today, DISH announced that its all-new Hopper™ with Sling® Whole-Home HD DVR, winner of the 2013 CES “Best of Show” award, will be available to consumers nationwide.
[quote] As part of its “Only the Hopper” campaign, DISH is launching a series of television, radio, print and digital advertisements that follow the Boston Guys as they demonstrate how the second-generation Hopper delivers a complete entertainment experience by enabling customers to:
“These lovable characters from Boston helped put the first generation of the ‘Hawpah’ on the map and made nearly three out of four consumers aware of the Hopper,” said James Moorhead, DISH chief marketing officer and senior vice president. “This campaign takes the Boston family out of the house to show the world that only Hopper with Sling can provide a truly unique entertainment experience.”
“DISH first introduced Hopper with Sling at last month’s 2013 International Consumer Electronics Show where the cutting-edge set-top box was recognized as a CES Innovations 2013 Design and Engineering Award honoree and, notably, won the “Best of Show” award, ” according to the press release.
The statement is a clear dig CBS. The company reported forced CNET staff to recast vote after Hopper won ‘Best in Show’ at CES.
“The magic of Hopper with Sling is that it redefines how customers think about their pay-TV experience,” said Joe Clayton, DISH president and CEO. “No other provider can offer the experience that is now available to our customers anytime, anywhere.”