Tim Cook has taken the time to write a letter apologising to customers for the inadequacy of the new Maps Apps in iOS piece. In my article the absurdity of Maps critics, I highlighted that the Maps App despite been error prne is more than adequate for a Beta product. It can be argue that Apple hype the Maps App too much, hence the need for an apology.
Personally, I don’t think any is necessary and at least someone agrees with me. Apple need to accept that nothing everything they touch will turn into to gold and ‘Just Works.’ For a company that has been producing great products and services over the years, they are surely allowed a few failures. Consumers just need to accept this and move on. There are always alternative for those dissatisfy with their Apple device.
Soon someone will be demanding an apology for Siri.
To our customers,
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.
While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.