Samsung has reached to its employees with a memo after suffering a huge setback in its patent fight with Apple. The memo sought to soothe employees concerns about the verdict and provided reassurance that this is not the end of the issue.
The tone of the memo was in stark contrast to a similar one sent by Tim Cook. In his memo Tim said he was pleased that they have be vindicated for pursuing the legal fight against Samsung in court. The memo states, “We value originality and innovation and pour our lives into making the best products on earth. And we do this to delight our customers, not for competitors to flagrantly copy….The jury has now spoken. We applaud them for finding Samsung’s behavior wilful and for sending a loud and clear message that stealing isn’t right.”
In Samsung’s memo, the company had this to say:
We initially proposed to negotiate with Apple instead of going to court, as they had been one of our most important customers. However, Apple pressed on with a lawsuit, and we have had little choice but to counter-sue, so that we can protect our company.
Certainly, we are very disappointed by the verdict at the US District Court for the Northern District of California (NDCA), and it is regrettable that the verdict has caused concern amongst our employees, as well as our loyal customers.
However, the judge’s final ruling remains, along with a number of other procedures. We will continue to do our utmost until our arguments have been accepted.
[pullquote]Certainly, we are very disappointed by the verdict at the US District Court for the Northern District of California[/pullquote]
The NDCA verdict starkly contrasts decisions made by courts in a number of other countries, such as the United Kingdom, the Netherlands, Germany, and Korea, which have previously ruled that we did not copy Apple’s designs. These courts also recognized our arguments concerning our standards patents.
History has shown there has yet to be a company that has won the hearts and minds of consumers and achieved continuous growth, when its primary means to competition has been the outright abuse of patent law, not the pursuit of innovation.
We trust that the consumers and the market will side with those who prioritize innovation over litigation, and we will prove this beyond doubt.
Image Credit: ComputerActive