From the ad:
[quote] Ever had a really cool dream? I’m having one right now. I don’t want to be disturbed. And I won’t because before I went to sleep, I set this. Now my iPhone knows not to ring unless its important. Cause disturbing this would just be… Wrong.[/quote]
“The issue was reported on Whirlpool forums as well as our own MacRumors forums. The “Do Not Disturb” feature silences calls, alerts and notifications when it is enabled,” Kim writes.”Users may optionally schedule “Do Not Disturb” to activate between specific hours. This allows you to automatically disable calls and notifications while you sleep.”
Not a bad dream.