According to the latest report from Consumer Intelligence Research Partners (CIRP) via RCRWirless News, Apple is stealing Android customer at a record rate. The latest CIRP report shows that 26% of consumers who bought the iPhone 6s in the first month it was released were former Android users. That is up 12% from last year and 23% since the launch of the iPhone 5s in 2013, according to the study.
“The iPhone 6s and 6s Plus launch attracted a greater percentage of Android owners compared to a year ago,” said Mike Levin, partner and co-founder of CIRP. “This says a little more about the very hot iPhone 6 and 6 Plus launch, which motivated more iPhone upgrades than in previous years. The share of buyers coming from the Android platform for this launch more resembles the long-term trend in Android and iOS switching.”
An illustration of Android users switching to iPhone:
The CIRP study is based on a survey of 300 Apple users in the U.S., which took place from Oct. 27 through Nov. 12.