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Tim Cook: “Steve’s Greatest Contribution and Gift is the Company and Its Culture”
In an exclusive Q&A, Apple CEEO Tim Cook the current CEO discusses Steve Jobs’s legacy, Apple Watch and much more.
Tim Cook on the usefulness of Apple Watch:
Yes, but people didn’t realize they had to have an iPod, and they really didn’t realize they had to have the iPhone. And the iPad was totally panned. Critics asked, “Why do you need this?” Honestly, I don’t think anything revolutionary that we have done was predicted to be a hit when released. It was only in retrospect that people could see its value. Maybe this will be received the same way..
Tim Cook on keeping Steve Jobs’s office untouch after his death:
I haven’t decided about
what we’ll do there. But I wanted to keep his office exactly like it was. I was in there with Laurene [Powell Jobs, Steve’s wife] the other day because there are still drawings on the board from the kids. I took Eve [Steve’s daughter] in there over the summer and she saw some things that she had drawn on his light board years earlier.
In the beginning I really didn’t personally want to go in there. It was just too much. Now I get a lot more appreciation out of going in there, even though I don’t go in very often.
What we’ll do over time, I don’t know. I didn’t want to move in there. I think he’s an irreplaceable person and so it didn’t feel right . . . for anything to go on in that office. So his computer is still in there as it was, his desk is still in there as it was, he’s got a bunch of books in there. Laurene took some things to the house.
I don’t know. His name should still be on the door. That’s just the way it should be. That’s what felt right to me.