In a piece for Tech.pinion, Brian S Hall started off by praising Apple’s co-founder Steve Jobs for his vision.
According to report, “Jobs proved us wrong not just on technical matters, but on profound aspects of both technology and business by:
- Building a global retail chain
- Requiring customers to pay for content
- Demanding high-margins for hardware
- Choosing margin share over market share
- Emphasizing design over commoditization
- Building a touchscreen-only line of computers
- Banishing pornography
All of these were business decisions that went against the accepted order. All were correct.
In this same way, Jobs taught us — for we did not initially believe — that:
- The big money resides at the top of the pyramid
- Walled gardens and well-controlled APIs are the future of the web
- Existing standards and popular features are of almost no consequence
- There is more money in consumer computing than the enterprise
- Set prices, clearly stated, benefit buyer and seller
- The web — websites, web pages, web standards — is less important than apps
- More users, more developers, more content providers directly benefit from a closed ecosystem than an open one
“And here we are today, following decades of Jobs wandering the wilderness, steadfastly implementing the many and varied pieces of his mad grand vision,” Brian S. Hall said.
However, Brian S. Hall spoilt a potentially excellent piece when he said:
All of which is prologue to the obvious: Apple is today’s monolith. All must acknowledge, possibly fear, every move Apple makes, each market it enters. We hang on the company’s every word, spin tales from its silence, and have grown comfortable in the knowledge that, as is the new natural order of things, Apple will succeed with each new release, each blessed launch.
Which is prologue to the less obvious: The next Steve Jobs, when she or he finally arrives, will have Apple squarely in their sites. Then blow it to bits.
The problem with Brian S. Hall’s theory is this – there will only be one Steve Jobs. In my opinion, Apple’s demise will be as a result of a future CEO taking the company in the wrong direction.