According to Harry McCracken, “the BCS version, all 90 minutes of it are there in the video at the top of this post, available for the first time in their entirety since they were shot on January 30, 1984.”
Steve Jobs took the opportunity to decry a future controlled by IBM and more importantly , suggests that the invention of Macintosh PC is as significant as the invention of the telephone (mark 37.40 in Video):
And there were some people that talked about putting a telegraph machine on every desk in America to improve productivity. Now what those people didn’t know was that about the same time, Alexander Graham Bell filed the original patents for the telephone — a breakthrough in technology. Because putting a telegraph on every desk in America to improve technology wouldn’t have worked. People wouldn’t have spent the twenty to forty to a hundred hours to learn Morse code. They just wouldn’t have done it.
But with the telephone, within ten years there were over 200,000 telephones on desks in America. It was a breakthrough, because people already knew how to use it. It performed the same basic function, but radical ease of use. And in addition to just letting you type in the words or click in the words, it let you sing. It let you intone your sentences to really get your meaning across.
We are at that juncture in our industry right now. There are people suggesting that we should put a current generation box on everyone’s desk to improve productivity. A telegraph, if you will. And we don’t believe that. We don’t think it’ll work. People will not read those damn 400-page WordStar manuals. They won’t carry around these cards in their pockets with 150 slash-W-Zs. They’re not going to do it.
And what we think we have here is the first telephone. And in addition to letting you do the old spreadsheets and word processing, it lets you sing. It lets you make pictures. It lets you make diagrams where you cut them and past them into your documents. It lets you put that sentence in Bold Helvetica or Old English, if that’s the way you want to express yourself.