Despite playing second fiddle to Android in terms of market share, devices running iOS continue to dominate the online shopping scene. According to new data from IBM (via BusinessInsider), the usage of iOS was five times higher than that of Android for online shopping this Christmas.
Here’s an excerpt from IBM’s press release:
iOS vs. Android: As a percentage of total online sales, iOS was more than five times higher than Android, driving 23 per cent vs. 4.6 per cent for Android. On average, iOS users spent $US93.94 per order, nearly twice that of Android users, who spent $US48.10 per order. iOS also led as a component of overall traffic with 32.6 per cent vs. 14.8 per cent for Android.