John Lilly of Medium, explores one of the most debated questions in the technology industry.
What sort of company is Apple? Are they a software, hardware, services or a combination of all three?
Sometimes people call Apple a hardware company, but that’s not quite right. Others have said they’re a software company, pointing out that it’s the quality of the software experience that really sets them apart, but that’s not quite right either. Having watched Apple for nearly 30 years now, and having worked at 1 Infinite Loop, I really think they think of themselves as a personal computing systems company and always have. They sell systems that work. Samsung, by contrast, sells hardware — they’re not as complete in their systems ambitions as Apple.