Posted On May 22, 2013 By In Featured, Google News, Tech News With 1287 Views

comScore: Most Users Watched Online Videos on Google Sites in April 2013

According to  a new report published by comScore, Google Sites were ranked as the top online video content property in the US this April with 154.6 million unique viewers. This is followed by Facebook with 62.7 million, VEVO with 52.9 million, NDN with 45.3 million, and Yahoo! Sites with 45.1 million.

YouTube

The report, highlights that almost:

39 billion video content views occurred during the month, with Google Sites generating the highest number at 13.0 billion and Facebook reaching an all-time high once again with 740.8 million. Google Sites had the highest average engagement among the top ten properties.

Top U.S. Online Video Content Properties Ranked by Unique Video ViewersApril 2013Total U.S. – Home and Work Locations

Content Videos Only (Ad Videos Not Included)

Source: comScore Video Metrix

Property Total Unique
Viewers
(000)
Videos
(000)*
Minutes
per Viewer
Total Internet : Total Audience  181,934 38,751,621 1,201.9
Google Sites 154,553 13,022,807 401.0
Facebook 62,730 740,844 25.2
VEVO 52,906 613,278 39.2
NDN 45,294 497,673 81.0
Yahoo! Sites 45,111 368,957 72.0
Viacom Digital 43,661 436,319 46.4
Microsoft Sites 42,219 538,009 43.1
Amazon Sites 36,900 142,413 19.1
AOL, Inc. 36,115 625,801 60.3
Turner Digital 34,914 307,316 48.5

 

Furthermore, Googles Sites had the most video ads viewed in April.

According to the report:

  • Americans viewed a record 13.3 billion video ads in April
  • Google Sites ranked first with 2.4 billion ads.
  • BrightRoll Platform came in second with 2.2 billion, followed by LiveRail.com with 1.7 billion, Adap.tv with 1.5 billion and Hulu with 1.4 billion.
  • Time spent watching video ads totaled 5.1 billion minutes, with BrightRoll Platform delivering the highest duration of video ads at 1.1 billion minutes.
  • Video ads reached 53 percent of the total U.S. population an average of 82 times during the month.
  • Hulu delivered the highest frequency of video ads to its viewers with an average of 63.
Top U.S. Online Video Ad Properties Ranked by Video Ads* ViewedApril 2013Total U.S. – Home and Work Locations

Ad Videos Only (Content Videos Not Included)

Source: comScore Video Metrix

Property Video Ads
(000)
Total Ad
Minutes
(MM)
Frequency
(Ads per
Viewer)
% Reach
Total U.S.
Population
Total Internet : Total Audience  13,256,089 5,137 81.6 52.6
Google Sites 2,417,367 212 22.7 34.4
BrightRoll Platform** 2,168,331 1,137 13.5 51.8
LiveRail.com† 1,686,142 615 20.8 26.3
Adap.tv† 1,483,369 713 13.6 35.2
Hulu 1,443,948 553 63.0 7.4
Specific Media** 1,233,788 474 11.6 34.6
TubeMogul Video Ad Platform† 818,154 270 10.2 26.0
Tremor Video** 766,697 390 12.1 20.6
NDN 529,586 143 13.4 12.8
Videology† 524,490 223 7.9 21.5

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP

Source

Tags : , , ,

Storm is a technology enthusiast, who resides in the UK. He enjoys reading and writing about technology.

Loading Google+ Comments ...