Samsung has been grabbing the headlines recently, however its compatriot – LG has been going about their business quietly. The Korean company is reported to be focusing on becoming the leader in the OLED TV market in the coming years.
According to the Koreaittimes, Havis Kwon- CEO of LG Electronics Home Entertainment Company had this to say at IFA 2012:
LG is well on its way to capturing the top position in the global TV market by creating new momentum for profitable growth with an aggressive push in OLED TV and setting new benchmarks with CINEMA 3D Smart TV products. Since 2000, Korean manufacturers have maintained a leadership role in the TV market with flat panel TVs. But we can’t become complacent. The next generation of TV technologies will won’t just come from Korea and Japan, but likely from developing markets such as China.
According to the report LG would use, “the advantages gained through LG’s WRGB technology, the company is planning to initially launch its 55-inch OLED TV in Korea this year, followed by other key markets as production ramps up. At the same time, in order to stay ahead of its rivals and to offer a fresh portfolio for customers, LG will expand its OLED TV lineup for 2013 with a variety of next-generation products.”
OLED and AMOLED display technology is seen as the future. These displays are expected to feature prominently in TVs and mobile devices in the coming years.
The article highlights that, “In terms of production capabilities, LG plans to establish a stronger base than its competitors through significant investment and development in partnership with LG Display. Through strategic vertical integration, LG will be able to address the challenges that come with rapid changes in technology and industry structure, succeeding where other players may not.”