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- Surprise! New Apple TV Will Not Support 4K Video Streaming
Surprise! New Apple TV Will Not Support 4K Video Streaming
According to the latest report from BuzzFeed, Apple’s next generation set-top box will not support 4K video capability.
It is rumoured that Apple will give 4K a miss since it is not a widely accepted format and its currently expensive to support at scale, according to the report:
Enabling 4K video support in Apple’s first major overhaul of Apple TV in three years might seem like a smart bit of future-proofing — particularly given reports that the A8 chip in the guts of the iPhone 6 and 6 Plus is 4K-capable. But it’s arguably an unnecessary one at this point. There simply isn’t much to watch in 4K—while Netflix and Amazon both added 4K streaming to their video services last year, their 4K offerings remain limited. Nor are there many households with 4K-capable televisions needed to watch it.
Beyond this is the larger issue of economics: Delivering 4K streaming at scale is expensive. With least four times the pixels as mainstream HD video, 4K video requires a lot of bandwidth and more powerful compression technologies to transmit it expediently.